SBT GRVL® engages in ongoing dialogue with residents, rural community members, and private landowners along the course, sharing helpful information and building strong local relationships.

The SBT GRVL® team regularly connects with route-area communities to discuss safety, community access, stewardship, and thoughtful event planning.

SBT GRVL® partners with and donates to The Cycle Effect, a local organization that empowers young women through mountain biking, helping create brighter futures and stronger communities. 

SBT GRVL® partners with and supports Routt County Riders and its ongoing work to champion trail diversity, cycling access, and road infrastructure improvements throughout the Yampa Valley and beyond.

SBT GRVL maintains strong relationships with local organizations, including the Boys & Girls Club, STARS, Rotary Club of Steamboat Springs, Old Town Hot Springs, Steamboat Springs Chamber, and other community partners and beneficiaries.

The SBT GRVL® team collaborates with Bicycle Colorado and other state representatives to strengthen connections between recreation and agriculture and support thoughtful cycling events throughout Colorado.

SBT GRVL® meets regularly with local advocacy partners to exchange ideas, understand community priorities, and plan events that are safe, welcoming, and respectful of the surrounding community.

SBT GRVL® works closely with a local advisory board made up of Routt County community members. The board meets regularly to strengthen community connections, foster positive relationships with landowners and rural residents, and help shape a model in which agriculture and recreation thrive together.

SBT GRVL® maintains timely, reliable communication with residents along and near event routes through direct outreach and regularly updated mailing lists.

SBT GRVL® works closely with local government officials, public agencies, and law enforcement from both the County and the City to prioritize public safety, responsible stewardship, and a positive community experience.

Since 2019, SBT GRVL® has donated more than $175,000 to local nonprofits. Organizations supported include the Boys & Girls Club, Routt County Riders, Community Agriculture Alliance, Colorado Cattlemen’s Agricultural Land Trust, Search and Rescue, Old Town Hot Springs, The Cycle Effect, Yampatika, Rotary Club of Steamboat Springs, Steamboat Springs Winter Sports Club, Colorado Gives, and United Way.

Members of the SBT GRVL® team participate in the community throughout the year by teaching spin classes, delivering motivational talks, volunteering with local partners, and meeting with community stakeholders.

SBT GRVL® maintains compliance with applicable event, safety, and permitting requirements.

The SBT GRVL team communicates directly with residents before each event, providing detailed information about event logistics, safety measures, community access, and route-related activity.

Outreach takes place through direct mail, one-on-one conversations, phone calls, email updates, and public forums, giving community members multiple ways to stay informed and connect with the team.

SBT GRVL® shares regular newsletters with local residents and businesses, providing timely information about the event and related community activities.

Residents along and near event routes receive informational mailers approximately six weeks and two weeks before the event.

Informational posters and flyers are displayed throughout downtown businesses ahead of the event.

Event communications include direct contact information for the SBT GRVL® command center, giving residents a convenient way to connect with the team during event weekend.

SBT GRVL® collaborates with the Steamboat Pilot and Steamboat Radio to share event information, community updates, advertisements, and interviews in advance of the event.

The team provides regular email updates to a local database of approximately 600 residents, small-business owners, community stakeholders, and current and past SBT GRVL® participants.

SBT GRVL® works with the Steamboat Springs Chamber to share updates through community publications such as the Monday Minute and Local Link newsletters.

Event information is shared through Routt County newsletters and other trusted local communication channels.

Direct communications are provided to local businesses, the Steamboat Springs Chamber, and residents in areas affected by event activity or temporary traffic changes.

Informational posters and flyers are distributed to downtown Steamboat Springs businesses before the event.

A public event banner is displayed above Lincoln Avenue approximately one to two weeks before the event.

Notification signs displaying event dates and route information are placed throughout the county approximately two weeks before the event.

Timely event reminders and community calendar listings are shared through local media in the days leading up to the event.