Community Outreach

SBT GRVL’s commitment to Routt County extends well beyond event week, with year-round community outreach focused on listening, building relationships, and finding meaningful ways to support the people and organizations that make this place special. Throughout the year, our team works alongside local businesses, nonprofits, advocacy groups, agricultural partners, residents, and community leaders to strengthen partnerships, address concerns, and find opportunities for SBT GRVL to have a positive impact in the Yampa Valley.

COMMUNITY ENGAGEMENT INITIATIVES


We are committed to serving our community and want you to know how hard we have been working to meet the needs of Routt County. Our 2027 Communication Plan is listed out below with corresponding dates:

  • Direct Mailers: we will send out two direct mailers to every on course residence for the Sunday Ride/Race. Expected delivery dates of the mailers are late May 2027 and early/mid June 2027.

  • Steamboat Springs Chamber Outreach: we will be featured in the Chamber's Monday Minute Newsletter and in the Chamber's Local Link Newsletter in early/mid-June 

  • Features in Routt County Newsletter: mid and late June of 2027, SBT GRVL® will be featured in the local digital offering.

  • Emails To Local Database: we send monthly email newsletters to our local community with key information about the event. This newsletter goes to approximately 600 locals including small business owners, stakeholders and SBT GRVL® current and past participants

  • Banner Over Lincoln Ave: our SBT GRVL® banner will be hung over Lincoln Ave approximately one to two weeks prior to the event

  • Poster and Flyer Distribution: the SBT GRVL® team distributed informational posters to downtown Steamboat businesses.

  • On Course Signage: Notification signs with race dates throughout the course will be placed throughout the county approximately two weeks prior to the event

  • Steamboat Pilot Happenings Submissions: We will be featuring submissions in the Happenings section of the Steamboat Pilot for the three days leading up to the event

FOR MORE INFORMATION, PLEASE CONTACT:

SBT GRVL COMMUNITY RELATIONS DIRECTOR Greer Van Dyck at greer@sbtgrvl.com